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Heritage

A three-generation legacy of devotion.

The Name

The name is inspired by “Kursh” in memory of our father’s older brother, our beloved uncle Khurshid, who ignited our passion for business, and “Sabir” our family name.

Our Story

Our story started with the rhythm of a sewing machine, and yards of beautiful fabric transformed into exquisite pieces made with love from a mother to her daughters. A tradition that continued into the next generation.

1967

Arrival in Britain

Mohammad & Jamila Sabir married in Pakistan and came to the U.K. Mohammad’s older brother Khurshid Ahmed encouraged Mohammad to open his own grocery store with him, and so began our families first business in the U.K.

1978

Creativity Begins

We were working class and money was tight, so our mother was very creative and used to make all our clothes as buying them ready made proved much more expensive.

1981

From a Mother to Daughters

Growing up as teenagers our talented mother also taught us how to sew and knit. We had an interest from a young age and used to make our own garments, often modifying patterns to make it bespoke. When Prince Charles and Lady Diana Spencer got married, the first thing we did was make a replica of Lady Diana’s wedding dress for their Sindy doll. “I wish I had kept it now, but gave all my toys to charity when I was older” (Zahra).

1998

Welcome to the World

A new generation is born, unbeknownst at the time, Alina would landmark the future Kursh & Sabir.

2020

A Generation Later

Alina begins her journey of research into the world of natural fabrics. But three minds are better than one, with the skills and experience of Safiya & Zahra, the foundations of Kursh & Sabir materialise.

The Reveal

The Tee-Blouse is born, trademarked and ready to be worn.

2026